An avid equestrian and doting horse owner, Abby joined Classic in 2016 with a background in digital media, marketing and account management. A graduate of the University of Maine, Orono with a B.A. in Journalism, Abby concentrated her studies on Advertising and Public Relations. Merging her degree and equestrian background, she now serves as Classic’s Director of Client Services. In addition to working directly with clients on the implementation of all aspects of their promotional campaigns, Abby works with sponsors and as part of Classic’s on-site media and sponsor relations team at many events. Abby is a USEA member in Area 1 and, in addition to eventing, has competed in APHA and AQHA horse shows focusing on halter, western and hunt seat divisions, as well as 4-H.

E-mail: abby@classic-communications.com
Phone: 508-698-6810 x12

OUR GREEN OFFICE


Classic Communications is committed to minimizing our carbon footprint and doing what we can to maintain a healthy environment. Below are some of Classic’s environmental practices and policies:


ENERGY USE

  • Purchase green electricity through the Massachusetts Energy Consumers Alliance and its New England Green Start program
  • Have an EnergyStar rated, single-unit copier/fax/printer/scanner
  • Turn off lights in rooms not in use
  • Turn off computers, lights and heat/air conditioning at night

RECYCLING/ WASTE REDUCTION


  • Recycle paper and cardboard (each employee has own bin at desk)
  • Reuse paper in office as much as possible
  • Recycle plastic and glass
  • Properly recycle electronic equipment
  • Print on both sides of paper
  • Print all drafts in black and white
  • Communicate electronically whenever possible to reduce paper use
  • Receive statements and newsletters electronically
  • Our email signatures ask recipients whether printing a hard copy is necessary
  • Use reusable travel mugs and water bottles
  • Have water cooler instead of purchasing bottled water

TRANSPORTATION


  • Schedule multiple meetings per day in Boston to reduce number of trips
  • Use public transportation whenever feasible
  • Classic President Marty Bauman has owned a Prius since 2003

internships WITH CLASSIC


As Classic Communications has a diverse range of clientele, our interns gain valuable experience working within a variety of unique markets. Interns participate in marketing, writing press releases, social media promotions, branding, and events that we manage.

mEG Rivett

Director of Operations

Marty serves as Executive Director of the Show Jumping Hall of Fame and Museum. In 2010, he negotiated and coordinated the Hall of Fame's move from its longtime home in Tampa, Florida to the Kentucky Horse Park. He has served as press chief for the last nine Show Jumping World Cup Finals held in the United States—at Tampa, FL in 1989, at Del Mar, CA in 1992, and at Las Vegas, NV in 2000, 2003, 2005, 2007, 2009 and 2015, and 2017 at Omaha, NE, a role he will continue when the Finals return to Las Vegas in 2020. Marty was also Director of Media Services and Operations for the 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky, a 16-day event featuring World Championships in eight equestrian sports.


In the 1990s, Marty established the environment as a second area of focus for Classic. In 1994, he helped the Rhode Island chapter of The Nature Conservancy with the announcement of its largest land purchase ever, at Beane Point on Block Island, an event featuring Interior Secretary Bruce Babbitt and Rhode Island Senator John Chafee. Three years later, he assumed management and marketing responsibility for the Charles River Watershed Association's Run of the Charles Canoe and Kayak race. He helped develop the event to the point where more than 1,200 entrants now participate each year, giving each a stake in the health of the river. Marty and Classic have also helped with events for the Environmental League of Massachusetts and the Boston Bruins Foundation in addition to other non-profit organizations. Marty received his Bachelor of Science degree from Northwestern University in 1973 and his Masters in Public Relations from Boston University in 1979.  In 2003, Marty published his first book, “Kentucky Three-Day Event, A 25-Year Retrospective,” a review of the first 25 years of the nation’s only four star three-day event. In 2014, the Show Jumping Hall of Fame and Museum published Marty’s second book, “The Show Jumping Hall of Fame and Museum, Inc., Honoring the history of show jumping and those who made it great.” Marty is deeply involved in the planning and implementation of all Classic Communications client programs.


Email: Marty@classic-communications.com
Phone: 508-698-6810 x 10

MARTY BAUMAN, President and Owner


Marty Bauman founded Classic Communications in 1979 and quickly built the company into a well respected public relations, marketing and event management firm. While representing a variety of interests, including serving as Press Secretary for the 1983 Boston mayoral campaign of Lawrence S. DiCara, Marty made equestrian sports Classic's initial focus. After building a reputation for developing and implementing creative and successful programs, Marty was hired in 1990 as Director of Public Relations for the United States Equestrian Team (USET), a position he held until 2004 when the USET became the USET Foundation.

During that time, he was selected by the United States Olympic Committee to serve as equestrian press officer at three Olympic Games. In 1998, he served as Chairman of the USOC's Olympic Public Relations Association, the first time the position was held by someone other than a USOC employee.

CLASSIC COMMUNICATIONS TEAM

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With more than 35 years of experience in public relations, marketing and event management, Classic Communications has a team of dedicated professionals who are ready to assist you in all aspects of promotion. In addition to its talented in-house staff, Classic also utilizes the skills of a number of independent writers, designers and other specialists. At Classic Communications, we do not think of ourselves as an outside agency but as an integral part of each organization with whom we work. We never look to do things the easiest way, but only in the way that best serves each client’s needs and helps achieve its goals. 


"The experience I have gained while working at Classic is invaluable. They provided me the opportunity to work alongside them as an equal, and my professional skills and knowledge have increased exponentially because of that."


Alexis Ferraro

Johnson and Wales University



"Classic has provided me with a great hands-on work experience enhanced by a collaborative environment. Being able to learn directly from such a leader in the field has given me an unparalleled internship."


Alexandra Keiser

​Vanderbilt University


OUR affiliate


Classic Communications regularly collaborates with Yopko Penhallurick LLC, our Ohio affiliate, by providing media relations and marketing communications to various clients. This synergistic relationship ensures broad international media interest for national and global clients.

"For the past two summers, Classic Communications has given me the opportunity to advance my knowledge of the industry by providing a positive and motivating team environment. By treating me as an equal member of the staff and giving me the opportunity to personally take charge on many projects, I have gained ample practical ability. My internship at Classic has truly proven to be a valued experience."

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Alanna Jackson
The University of Alabama  

Meg has been with Classic Communications since 1996.  Meg serves as Director of Operations and as assistant to Classic President Marty Bauman.  In that role, Meg manages Classic’s office and staff, prioritizing assignments to meet schedules and deadlines. She serves as liaison to  Classic’s many clients.

In addition to her organizational skills, she designs newsletters and advertisements, writes press releases, and works with social media.  Meg serves as Race Director for the Charles River Watershed Association’s Run of the Charles Canoe & Kayak Race, coordinating registration and the logistics for 120+ volunteers at 11 different site locations, as well as all other aspects of race management . Meg also provides on-site coordination at a number of events as liaison with venue as well as with sponsors, vendors and attendees. Meg earned her Bachelor of Arts from Bridgewater State College.

E-mail: meg@classic-communications.com
Phone: 508-698-6810 x10

PUBLIC RELATIONS   -   MARKETING  

EVENT MANAGEMENT   -   BRANDING   -   SOCIAL MEDIA

Equestrian INDUSTRY SPECIALISTS

Abby tavilla

Director of Client Services